Five Steps to Better Manage Your Business’s Website in 2021

Five Steps to Better Manage Your Business’s Website in 2021

Five Steps to Better Manage Your Business’s Website in 2021

2020 has been a challenging year for businesses worldwide. With so many new regulations for brick and mortar storefronts, many businesses have needed to leave a bigger digital footprint to reach their customers. The businesses without an easy to find, attractive, and up-to-date website are slowly getting left behind. 
We’ll teach you five strategies that you can immediately implement in your website to get more page views, site traffic, and more leads for your business!

Regularly Update It

Your website is the first thing potential customers see when they search for you online, so why neglect it?  Greeting website visitors with outdated content is one quick way to turn them away from your business. You need to regularly be removing irrelevant content, and updating the photos and copy. You also need to keep an eye on the loading speed. An optimal speed for a page to fully load is 2 seconds max. 

Have A Blog

Don’t think a blog is important? Well, think again! Sites with a blog get 55% more website traffic than sites without one! If your blog covers relevant and engaging topics that your customers are searching for on the internet, there’s a high chance one of your posts will show up in the Google search results for that subject. This is a great way to add another potential customer or reader! 
Blogs are also a great way to frame yourself as an “expert” in your field. Many businesses do a great job of showing tutorials, tips, and all-around helpful information in their blog content. Regularly publishing relevant blog posts can make you look more reliable and professional to any prospective clientele. 

Improve Your SEO

What is SEO? Search Engine Optimization affects what page and position your business shows up in Google when people search for specific keywords or key phrases. This means that if your website isn’t SEO optimized then Google is showing your potential customers websites from competitors instead of yours!
Your search engine optimization (SEO) is extremely important. Why is this so key? Well, for one, getting leads for your business will be much more difficult if you can’t be found online. If a web page shows up at the top of page 1 of the Google search results, there is a 33% chance that it will get clicked. The further down the page you get, the less likely it is that your page will get clicked on. It’s also worth noting that 75% of people don’t even click on the second page of the search results! With how many consumers search online for their available options, nailing down your SEO is more important now than ever. 

Make It Eye-Catching

It’s hard enough to drive people to your website, let alone KEEP them there! The design of the site needs to be aesthetically pleasing. Put photos in the middle of long sections of text. Add photo galleries. Hire someone to take an aerial video of your building that you can use a page background video. These are just a few simple methods to improve your site’s engagement. Humans always like to be entertained, whether they like to admit it or not. A bland looking site with loads of text will send off far more people than it keeps.  

Hire Someone To Help Manage Your Website

We certainly applaud any business owner that takes the time to learn web design, SEO, and copywriting. But, we can definitely attest to the fact that trying to take on those tasks while still running a business is no easy feat. Trying to have someone do it in-house can be a pain, too. If they don’t have experience with websites, it can be frustrating for you, as the business owner, when they just can’t seem to create what you had in mind. Hiring an outside source that actually specializes in web design will ultimately save you hours of unnecessary hassle.

Where Can You Get Help With Managing Your Website?

Spire Marketing is one of the top Pensacola web design agencies (with clients all around the country). We help businesses with Website Design, SEO, Blog Post Writing, Website Maintenance, Hosting, and more! Contact us today to schedule a FREE consultation!