Quite a few businesses have gone for decades without a website. Some business owners will say that they already have a steady stream of customers. Others claim that they don’t have the time to create and manage a site. For whatever reason, a very large number of business owners still don’t see there being much of an ROI for having a website. In fact, only 64% of small businesses in the US actually have a website!
Continue reading this blog post, as we will explain some of the top reasons for why every business should have a website. At our website design agency, Spire Marketing, these are all reasons we give any of our potential customers for working with us.
Enhance Your Brand’s Perception
Having a user-friendly, aesthetically pleasing website will do wonders for validating your business in the eyes of a potential customer and giving you some social proof. Here are just a handful of ways that you can do this:
- Incorporate a blog or podcast to show that you are an authoritative figure in your industry.
- Go into detail on your products/services and why they are the best choice for a customer. You can do this on your products/services page, blog posts, videos, etc.
- Collect and display testimonials from your past customers.
- Hire a web design agency to make your site look modern and up-to-date. Whether your customers realize it or not, looks DO play a part in how they will perceive your business.
- First impressions are everything these days. Don’t make a bad first impression with your customers online by not even having a website.
This is just scratching the surface with how you can present your business in a positive light through a website.
You Can Save More Time
Business owners sometimes don’t realize how much time they will actually be saving with a website. Take for example, booking appointments. Without a website, you (or an assistant/secretary) will typically have to do all of your scheduling manually. With a website, you can have all of the booking taken care of automatically, for the most part!
You can also save a great deal of time from answering the same questions day in and day out. You can have all of your pricing packages on your site for your prospective clients to see. You can even have an FAQ (Frequently Asked Questions) section on your site, as well! This will save loads of time, as you will no longer have to worry about answering and responding to unnecessary phone calls and emails.
You Can Learn More About Your Customer Base & Capitalize On Them
Having a site can help you further narrow down your target audience! A site can actually help you learn a great deal of info about your customers such as:
- Where they are from
- Their demographics
- What devices they are looking at your site on
- What type of content they are the most interested in
You can use a tool like Google Analytics to collect data such as how long customers spend on your pages, as well as your page’s bounce rate. This can be helpful, as you will now be able to see which pages people spend the most time on. You can then assess the page to see what makes it so engaging...and then capitalize on those same features throughout your site!
All of this information will also be helpful in helping you know where and how to advertise to your market in the future!
You Are Much More Likely To Get Found
97% of search engine users looked online to find a local business - and these numbers were calculated even before COVID! With the amount of online shopping and browsing done now, getting your site up and running should be a top priority. Think about. Most times your friends mention a local business to you, you typically pull out your phone and search for that business on Google! It’s always helpful to take a step back and put yourself in the shoes of your target customer.
Read our latest blog post on how to increase your website traffic in 2021 here.
Where Can I Get My Website Built In 2021?
Look no further than Spire Marketing, a top Pensacola web design agency. We build websites and logos, give website maintenance, create social media graphics, as well as a variety of other design and marketing services. Contact us TODAY to see what services will work best for your business’s needs. You also will receive a free consultation if you contact us.