The word “funnel” gets thrown around a lot in the business/entrepreneur world, but what exactly does it mean? And how can you create one for your business? Read on as we clear up any misconceptions you may have.
We are Spire Marketing, one of the top web design agencies in the Pensacola, Florida area, and we help businesses build beautiful websites while also fine-tuning their sales funnels.
What Is A Sales Funnel?
In layman’s terms, a sales funnel is each step that someone takes in their route to becoming your customer.
Let’s look at an example.
Say you have ads for your website around the web. People browsing the internet who see the ad would be at the very top of the funnel.
Some people will click on the ad and look around your site. They’re in the next part of the funnel.
Others will look around your site, like what they see, and book an appointment. If everything goes according to plan and they go through with the purchase, they got to the very bottom of the funnel.
Obviously, this is a very basic example.
Funnels can get much more complicated, and, in a variety of ways, these funnels also include a brick-and-mortar store, email marketing, social media, etc. We’d have to make a whole other blog post just to go over the types of funnels that businesses make.
Businesses can also use multiple funnels depending on who they are trying to reach.
“Why is a funnel so important?” you might ask. Well, for one, if there is a whole or missing piece in the funnel, that means that potential customers could be falling out of it!
Ways To Make Your Funnel More Effective
Here is a some simple ways that you can optimize your funnel:
Offer some free value upfront. In the first parts of your funnel, don’t hesitate to throw in some “freebies.” Everyone likes getting something for free.
Plus, it looks enticing.
See the example below.
One strategy that businesses like to do is give away something for free (towards the top of the funnel) in exchange for an email. This becomes useful if a business is using an email marketing campaign in their funnel.
Leave your target market with less options. Keep things simple. If people have too many options to choose from, it’s going to complicate things in their heads.
An example of this would be a website landing page. Remove the navbar and footer on this specific page of your site. This makes the CTA (call-to-action) button the only button that’s available to click.
You’d be surprised at how many customers get distracted and end up going back to the homepage or a different part of the website.
Make the CTA CLEAR. There should be one specific thing in mind that you want a potential customer to accomplish in each part of the funnel. Make it as obvious as possible. See the example below. They use a green CTA button that stands out well against the blue background.