Starting and maintaining an effective blog for your business can be a daunting task, but it also can pay huge dividends in the long run.
As we’ve expounded on in several of our previous blog posts, a blog can help your business get found on Google easier, increase customer engagement, and give your business some extra credibility (just to name a few of the benefits).
“Where am I supposed to start?” you might ask. Well, look no further than this little guide we put together! We are Spire Marketing, one of the top Pensacola-based web design agencies, and we help businesses build, write, and design the graphics for their blog posts...kind of like what we've done for ourselves in this blog 😉.
Define Your Target Audience
You need to know exactly who you are going to be writing your blog posts for. Be as specific as you possibly can! It might even be helpful to meet with your marketing or copywriting team to make a chart with all of the specifics (age, location, occupation, etc.). This might sound like a bit of hassle, but it will save you a great deal of time and headache in the long run.
Take our blog, for example. We target successful business owners with some extra 💵 in their pockets that they can spend on marketing and design. We’re not writing posts that are geared towards your thirteen-year-old neighbor who just started a lawn mowing business.
It’s easy to lose focus sometimes and try to make your business’s content appeal to all people, but, especially for a blog, it’s important to not depart from your niche. You need to build a loyal following of readers which won’t happen by writing to a broad spectrum of people.
We can’t emphasize this point enough! It’s super important that you do an adequate amount of research upfront.
Research with your marketing and copywriting team to see what topics are trending and will appeal the most to your target audience. Take time to brainstorm and write captivating headlines that will catch your target’s eye.
Make sure that any information you are putting out is accurate and truthful as well. All it takes is a few false statements in a blog before you start to lose trust from your readers.
Also, you need to be extra careful of plagiarism. Check to make sure that you or your copywriter(s) aren’t unintentionally writing something too similar to what is already out there. Just like putting out inaccurate information, plagiarizing is never a good look for your business.
Reciprocity; Add Value, Get Value
You get what you put out. If you are continually putting out helpful and engaging content that resonates with your audience, you WILL be rewarded sooner or later.
You need to keep putting yourself in your customer’s shoes every time you put out any sort of content.
Find things to write about that you are super passionate about but that your customers ALSO have the same passion for. Where those two things align is your sweet spot. (see the image below; one of our helpful pieces of content we put out on the @spiremarketing Instagram 😉).
Write + Publish + Share
Once you’ve got your game plan down, it’s time to start with content creation! Meet with your team and decide how many blog posts you’re going to put out a week and stay consistent with it!
Don’t underestimate how important it is to share these posts all over social media too! If you share them on all of your business platforms plus your own personal network, you could potentially get the blog in front of thousands, if not tens of thousands, of fresh new eyes 👀.
What If I Need Help Writing New Blog Post Content?
This might have been super helpful for you, but you still just don’t have the time to write a blog, and you don’t have someone on your team that can do your copywriting.
There’s no reason why you have to do this in-house! Outsource to a digital marketing agency like Spire Marketing that offers specialized copywriting services! Contact us TODAY, and you will also receive a free consultation appointment with our owner Harry Stanley!