What Social Media Platform Should Your Business Be On In 2021?

What Social Media Platform Should Your Business Be On In 2021?

In this day and age, it is absolutely essential that your business gets on social media platforms. Being on social media will help you increase your website traffic, generate more leads, and stay in the minds of your target market, just to name a few of the benefits. 

Now, you may be in what’s known as the “boomer” crowd 👨...or maybe social media just isn’t your thing. And that is totally fine! In this blog post, we have put together a guide on the three social media platforms that you should absolutely be utilizing. We use each of these platforms almost every day of the week for ourselves and our client base at Spire Marketing, one of the top Pensacola web design agencies.

Instagram app on smartphone


Instagram is a great way to appeal to the “younger” crowd. This platform is especially popular with people in their mid-to-late twenties. 

Instagram allows users to share photos and videos, making it super interactive. You can even put up temporary photos/videos up on your “stories”, as well. They will disappear after 24 hours. This can be a great way to show some behind-the-scenes parts of your business, in order to be even more personable with your customers. 

Instagram also allows you an insane reach! A combination of posting the right type of content, using trending hashtags, and posting when your target audience is the most active will give you the potential to reach even more people. Every Instagram user has an “Explore” page, which shows suggested content of pages they might be interested in. If your page gets enough engagement, you could potentially show up on a multitude of user’s Explore pages!

Facebook app on smartphone


Facebook has been around much longer than Instagram (and actually owns Instagram). Facebook has a wide range of features that not even Instagram has. On Facebook, not only can you post photos, and videos, but you can also post up to 200 photos at once. Instagram only allows up to 10 at once. On Facebook you can also post status “updates”, have customers leave reviews, include links in your posts, as well as a wide range of other abilities. 

While some might argue that Facebook is starting to lose its popularity, let us give you a number:

1.66 billion.

Want to know what that number stands for? The amount of users that Facebook has! 

Although Facebook isn’t quite as popular with the younger generation, that should not be a big deal! You can instead use Facebook to reach the older crowd! This platform would be especially popular with people in their 40’s! 

LinkedIn app on smartphone


You should have a LinkedIn account for both yourself and your business. LinkedIn is actually the home to more than 575 million other business professionals all around the world. 

If you are looking for a description of how LinkedIn works, think a MUCH more professional version of Facebook. It is an excellent platform for some networking.

Here are a few of LinkedIn’s well-known features that we are a huge fan of:

  • Endorsements. You have the ability to “endorse” another user for a specific skill or be endorsed. This endorsement will show up right on someone’s profile and you can also see how many people endorsed someone for a specific skill.
  • Target Searching. LinkedIn makes it super easy to search for someone in a specific area, industry, skillset, etc. This can be extremely useful for a wide range of situations, such as looking for new employees, business partners, etc.

Where Should I Look If My Business Needs Help With Social Media?

Well, look no further than Spire Marketing, a top Pensacola web design business. We not only help businesses build and maintain their websites, but we also help them lay out a social media strategy and create content for them. Contact us today, and you will get a FREE consultation with us, as well!