Search Engine Optimization is essentially optimizing your website so Google, Bing, Yahoo, and other search engines can easily scan your website to better understand who you are and what you have to offer people. SEO helps boost the position that you appear in search results.
This means that, if someone Googles “Car repair shops near me” or “Best car repair shops in Pensacola," the website that has the best SEO will show up on the first page of Google.
SEO is a long term strategy that has the potential to pay off BIG TIME! SEO is not something that is done overnight. It isn’t a one-time thing. SEO is a continual process that never stops. Your top competitors are using successful SEO strategies.
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If your website is not not SEO optimized, you will not appear on the first few pages of Google. This means that your potential customers will be choosing companies that appear higher than yours on Google. The higher the ranking, the more organic traffic that your business will get from potential customers!
If your website is not SEO optimized and your competitor’s is, you WILL be losing potential customers to your competitors.
When someone searches for things on Google and other search engines, they use specific keywords or key phrases like “Plumbers Near Me," “Plumbing Services in Pensacola," “Plumbing," and similar words and phrases. The businesses that have the best optimized SEO will show up first in the search result.
It’s simple. Do you want to show up on page 1-2 of Google search results where customers can find you? Or do you want to be on page 5-20 where you get lost? In short, you WILL get more customers the higher you rank with specific keywords and key phrases.